Pinterest is a newer social media platform that is useful for targeting a higher income user. Not only are Pinterest users of a higher income level, but they’re active and engaged users.
These are real 2015 Pinterest statistics.
- 100 million active users
- 85% female demographic
- 120% growth in male monthly users
- 14.2 minutes is the average time spent per visit
- 59.3 million projected users in 2019
- 28% of users with a household income higher than $80,000