Pinterest

Pinterest is a newer social media platform that is useful for targeting a higher income user.  Not only are Pinterest users of a higher income level, but they’re active and engaged users.

These are real 2015 Pinterest statistics.

  • 100 million active users
  • 85% female demographic
  • 120% growth in male monthly users
  • 14.2 minutes is the average time spent per visit
  • 59.3 million projected users in 2019
  • 28% of users with a household income higher than $80,000

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