Pay Per Click Advertising

About The Westmark Group:

The Westmark Group consists of a fully-trained Google Adwords and Google Analytics team. The Westmark Group works with over hundreds of small & medium sized businesses on a daily basis.

Our Differences:

  • Detailed and analytical reporting tools
  • Dedicated account executive
  • Customized business strategy

We do not believe in long term contracts, we believe in delivering results within a reasonable time period.  Our clients continue to see return on investment, which is why we have over a 92% year over year client retention rate.

Our pay per click team focuses on driving qualified traffic to your businesses website that will convert into leads. Anyone can drive un-qualified PPC traffic to a website. What good does that do? At the Westmark Group, we understand your PPC campaign needs to remain profitable in order for you to keep investing in it.

PPC Case Study:


February 1, 2015 – October 31, 2015(9 Months)

  • Impressions: 272,712 – An impression is counted each time your ad is shown on a search result page on Google.
  • Clicks: 4,646 – When a qualified consumer clicks your ad on Google, and visits your website landing page.
  • CTR: 1.66% – Click-through rate (CTR), a ratio showing how often people who see your ad end up clicking it.  CTR can be used to gauge how well your keywords and ads are performing.  CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage.  (clicks + impressions = CTR)
  • Conversions: 395 – New customers and clients who made a jewelry purchase on the website.

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We Are The Leading Google Partner For Retailers

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